Be Careful of Sand Traps When Writing Reviews on Amazon
In the midst of my quest to learn as much as possible about effectively using reviews to promote an author’s…
Back of the Book Strategy: A Funny Thing Happened Along the Way on Amazon
I have no proof of what I am about to say; I only have what I am observing. Yet I…
Why I Am Putting All My Eggs (Books) in Amazon’s Basket
I am an author and a marketer. As a marketer I believe that one should get the most possible exposure…
Category Hurdles for Authors on Amazon
I wrote the blog post “Puzzling Out Amazon Categories for Books and Products” for my company Miller Mosaic blog. I…
Pricing Hurdles for Authors on Amazon
I discussed the opportunities and sand traps of Amazon’s category choices in the post “Category Hurdles for Authors on Amazon.”…