Are You Findable on the Web?

In the last few weeks I’ve been contacted by two different producers interested in my novel MRS. LIEUTENANT for a film or TV project.  Both producers came across me on the Internet.

Now I’m certainly NOT saying that anything is going to come of this, although I did have lunch with one producer in LA.  (The other producer is in Australia.)

What I am saying is that it has taken me more than a solid year of being active on the Web before these two contacts occurred.  And if I hadn’t been persistent — if I’d given up blogging, etc. after only a few months — these contacts probably wouldn’t have happened.

If you’re a fiction writer and you’re not active in cyberspace, you can’t expect people to find you.  In fact, you have to openly invite people to contact you.

I’ve seen book authors who have protected status updates on Twitter.  What’s the point of that?  If you’re an author you want to make it easy for people to follow you on Twitter so you definitely don’t want to protect your status updates.

In other cases, I’ve seen book authors who don’t have a dedicated website for their books.  These authors may have a page on their publisher’s site, but they’re missing out on all the advantages a dedicated website can provide.

If you’ve spent all that time writing a book — and you believe in your book, then you should be doing all that you can to ensure that you and your book are easily findable on the Web.

And that calls for an online marketing strategy that requires commitment.

Luckily, with so many free and low-cost online marketing tools, the commitment is one of time rather than money.

If you’re not active on the Web, get started now.  For ideas for Internet book marketing, see http://budurl.com/bookmarketarticles as well as www.WeTeachWebMarketing.com.

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Phyllis Zimbler Miller is a National Internet Business Examiner at www.InternetBizBlogger.com as well as the author of the novel MRS. LIEUTENANT, and her company has launched www.WeTeachWebMarketing.com to help people promote their brand, book or business online.